Features Overview

 
 

Pillsbury House + Theatre Website Redesign

Role: Project Lead – Digital Strategy & Content Direction
Year: 2024–2025

I organized and led the full website redesign for Pillsbury House + Theatre, collaborating with an external contractor on design and development. My role included:

  • Strategy: Defined the site’s content strategy and user flow, ensuring alignment with PH+T’s mission and audience needs.

  • Collaboration: Worked closely with the contractor, internal staff, and designers to translate community-focused goals into a clear visual and functional design.

  • Content Leadership: Developed messaging, oversaw copy, and integrated branding assets across the new site.

  • Project Management: Coordinated timelines, deliverables, and feedback to keep the redesign on track.

  • Impact:
    The new site streamlined ticketing and donations, improved accessibility, and provided a refreshed, audience-centered digital presence.

Pillsbury Creative Commons Launch

Role: Communications & Audience Engagement Lead
Year: 2025

I led the communications strategy for the launch of Pillsbury Creative Commons (PCC), a new hub for arts and economic development in South Minneapolis. My role included:

  • Strategy: Designed the cross-platform communications plan to introduce PCC to the community, centering accessibility, visibility, and engagement.

  • Collaboration: Partnered with designers, videographers, and staff to build branding assets, promotional content, and community outreach materials.

  • Content Leadership: Developed messaging for social media, newsletters, press releases, and website features to highlight the space’s mission.

  • Project Management: Coordinated timelines and deliverables across multiple launch events, including the Inside Out Block Party and Black August Queer Film Festival.

  • Impact: The launch drew hundreds of attendees, positioned PCC as a new cultural anchor in South Minneapolis, and expanded PH+T’s role in community-driven arts and economic development.

Listen Up Youth Radio

Role: Teaching Artist & Communications Lead
Year: 2018–2019

I taught and supported youth in creating original audio content, blending hands-on technical training with broader communications strategy. My role included:

  • Content Strategy: Designed workflows for how youth-produced content moved from live interviews into podcasts, newsletters, and social channels, ensuring consistency and audience reach.

  • Digital Training: Built the digital pipeline by teaching participants editing, mixing, and recording skills that aligned with broader content goals.

  • Platform Integration: Managed podcast distribution, newsletter content, and social media strategy to connect youth voices with wider digital audiences.

  • Collaboration: Coordinated with program staff and youth producers to align content with organizational mission and community relevance.

  • Impact: Expanded the program’s digital presence, increased audience engagement, and established sustainable systems for ongoing youth-led content creation.