Pillsbury Creative Commons Launch – Recap Strategy
For the launch of Pillsbury Creative Commons, I created a recap video that captured the energy of the grand opening and highlighted the vision behind this new community hub. My strategy was to focus on excitement, collective participation, and future possibilities, showcasing how PCC brings people together around creativity and economic development.
By pairing dynamic event footage with concise messaging, I built anticipation for the ongoing work of PCC and encouraged audiences to visit pillsbury.cc to learn more and get involved.
Close to Home – Playwright Interview & Rehearsal Feature
For the world premiere of Close to Home, I designed a content strategy to highlight the creative process and deepen audience engagement. I conducted and edited an interview with playwright/director Sharifa Yazmeen, paired with rehearsal footage to showcase both artistic vision and behind-the-scenes dynamics.
This approach gave audiences personal insight into the play’s themes of belonging and community while building anticipation for opening night.
KojiGo – Video Marketing Production
For KojiGo, a professional film color grading tool by CrumplePop, I organized and directed a series of video shoots to demonstrate the product in action. My approach was to cast and coordinate models who represented KojiGo’s target users, creating authentic scenarios where the software’s benefits could be clearly shown.
By managing the production logistics — from scheduling to on-set direction — and pairing polished footage with strategic messaging, I helped create marketing assets that highlighted KojiGo’s usability and appeal. These videos supported KojiGo’s digital campaigns and positioned the product as an accessible yet professional tool for creators.